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E-Commerce
Benchmarks & Statistics

Real data from 117 European e-commerce brands and thousands of A/B tests. Updated for 2026.

Benchmarks8 min read

What Is a Good E-Commerce Conversion Rate in 2026?

Industry benchmarks for e-commerce conversion rates in 2026, plus why Revenue Per User is the metric that actually matters.

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Benchmarks11 min read

E-Commerce Conversion Rate Benchmarks 2026: Data from 117 Brands

Conversion rate benchmarks from 117 brands and 486M sessions: 2.66% median CR, 3.93% desktop, 2.46% mobile, plus traffic source and trend data.

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Benchmarks10 min read

Cart Abandonment Rate Statistics: What 117 E-Commerce Brands Reveal (2026)

Real cart abandonment data from 117 brands: 83.5% median rate, 93.3% on mobile, plus full funnel benchmarks by device.

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Benchmarks9 min read

Mobile vs Desktop Conversion Rates: What 486 Million Sessions Reveal (2026)

Desktop converts 1.56x higher than mobile, yet mobile commands 78% of traffic. Full device comparison from 486M sessions across 117 brands.

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Benchmarks12 min read

A/B Testing Statistics: What E-Commerce Experiments Reveal

Proprietary A/B testing data: 36.3% win rate, +2.77% median RPV uplift, and which test types deliver the highest ROI.

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Benchmarks14 min read

CRO Statistics & Industry Report 2026: The Complete Data Reference

The complete CRO statistics reference for 2026: conversion benchmarks, A/B testing win rates, testing velocity data, and ROI metrics from DRIP's proprietary experiment database and 486M sessions.

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