Discover the CRO Resources Trusted by the World's Most Innovative Brands

SKIMS & Kylie Cosmetics Funnel Breakdown

~~**SKIMS & Kylie Cosmetics win online with $1B+ in sales.**~~ ~~If you run an Ecom brand, this is a must-see.~~ ~~They’re not just selling products —~~ ~~they’re engineering desire at scale.~~ ~~I went deep into both brands to see **how they convert,**~~ ~~**how they lift AOV,**~~ ~~and **how they turn attention into repeat buyers.**~~ ~~**SKIMS** (the fit-obsessed system monetizing comfort, inclusivity & drops)~~ ~~**Kylie Cosmetics** (the hype-driven engine turning launches into sell-outs)~~ ~~**What’s inside:**~~ ~~**Full Funnel Breakdowns:**~~ ~~↳ Pre-Sale & Drop Landing Pages~~ ~~ ↳ Psychographics & Buyer Motivation~~ ~~ ↳ Editable Figma Templates~~ ~~ ↳ Customer Personas~~ ~~ ↳ Low-key Genius Conversion Features~~ ~~…and more.~~ ~~**Want both funnel breakdowns?**~~ 1. ~~Like this post~~ 2. ~~Comment **“SKIMS”**~~ ~~And I’ll send both to you.~~ ----- SKIMS & Kylie Cosmetics win online with $4.5B+ in sales. If you run an Ecom brand, this is a must-see. They aren't just celebrity brands- -they're absolutely crushing it online. I went deep into both brands to see how they convert, increase AOV, and build brand loyalty. SKIMS (the fit-obsessed system monetizing comfort, inclusivity & drops) Kylie Cosmetics (the hype-driven engine turning launches into sell-outs) What’s inside: Full Funnel Breakdowns: ↳ Pre-Sale Landing Pages ↳ Psychographics ↳ Editable Figma Templates ↳ Customer Personas ↳ Lowkey Genius Features ...and more! Want both funnel breakdowns? 1\. Like this post 2\. Comment “SKIMS" and I'll send both to you.

Free CRO Resources
From 4,000+ Tests

GPT CRO Prompts

A/B-Tests from $100M DTC Brands

19+ CRO & AI Resources by DRIP Agency

12 A/B-Test from $100M+ Brands

MOFU / DRIP Growth Protocol

SKIMS & Kylie Cosmetics Funnel Breakdown

Ecom Essentials Bundle 2025

Looker GA4 Dashboard

Omega Funnel Breakdown

Lego vs. Nintendo Funnel Breakdown

Want a personalised CRO strategy?